NIDO® 3+ and 5+ empowers parents to say YES and LET GO of their kids, letting them explore, learn, and appreciate the real world through fun, educational, role-playing activities. Just in time for National Children’s Month, NIDO® 3+ and 5+ in partnership with KidZania Manila presents the NIDO® 3+/5+ City Challenge.
The NIDO® 3+/5+ City Challenge features a series of strategically-designed activities that aim to help parents guide their growing-up kids in performing basic to difficult tasks.
The KidZania activities include the Bookstore, Window Washing, Acting Academy, Police Station and CSI, and Farm House. Each of these challenges come with three levels depending on who’s performing the task: parent and kid for Beginners, individual mom or dad and kid for Intermediate, and kid only for Expert.
By going through each level, parents become more confident and accepting in letting go of their little ones, for them to slowly learn how to manage on their own, giving way for their self-help and adaptive skills to improve. A corresponding number of stamps is earned after successfully completing each level, and exciting prizes await those who can collect a total of ten stamps.
Activities within the NIDO® 3+/5+ City Challenge highlight specific learning processes important to kids in their crucial growing-up years, while giving parents the unique opportunity to be a part of it through their guidance. Socio-emotional development, for one, is promoted through challenges where parents and kids team up together, establishing good working relationships while teaching kids to manage their emotions.
Language skills are also promoted as parents & kids would need to effectively communicate with each other to complete the challenges, while cognitive skills are further enhanced through tasks the require problem solving, reasoning, memory, and decision making.
In addition, parents will also be able to aid their kids in exercising their motor skills with the various movements involved in the challenges, which range from dancing and carrying or delivering of goods, to fine motor movements such as writing.
“We really took into consideration the various learning aspects that growing kids need for their age bracket,” says Missy Ayson, Vice President and Lead Consumer Marketing Manager for NIDO® Growing-Up Milks. “And with the NIDO® 3+/5+ City Challenge, we are giving parents the opportunity to develop their children’s social skills, analytical comprehension, adaptability, and more while allowing them to bond together in the process.”
The NIDO® 3+/5+ City Challenge will run from November to December 2018 at KidZania Manila, Bonifacio Global City, Taguig.
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