Welcome to Cali. Cocaine cartels are all about succession: That day Pablo went down, the Cali Cartel became public enemy number one. They called themselves the Gentlemen of Cali-the biggest drug lords you’ve probably never heard of.

Check out the new trailer for Narcos season 3, premiering globally on Netflix on September 1st.

Now that the bloody hunt for Pablo Escobar has ended, the DEA turns its attention to the richest drug trafficking organization in the world: the Cali Cartel. Led by four powerful godfathers, this cartel operates much differently than Escobar’s, preferring to bribe government officials and keep its violent actions out of the headlines.

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It’s time to meet the new kings: Gilberto Rodriguez Orejuela (Damian Alcazar)- leader of Cali Cartel, “boss of bosses”; Miguel Rodriguez Orejuela (Francisco Denis)- the brains behind the rise of the of Cali Cartel and Gilberto’s brother; Pacho Herrera (Alberto Ammann)- the on-the-low hitman, runs the Mexican connection and international distribution and Chepe Santacruz Londono (Pepe Rapazote)–runs the satellite NYC empire of the Colombian drug network.

Just as Gilberto announces a bold plan to walk away from the business, DEA agent Javier Peña (Pedro Pascal) enlists the help of American and Colombian law enforcement to take it down. This season opens up a complex and ruthless world of new figures.

Narcos Season 3 introduces new players-Jorge Salcedo (Matias Varela) is Cali’s head of security who prioritizes his wife and kids’ protection over his bosses; DEA agents Chris Feistl (Michael Stahl-David) and Daniel Van Ness (Matt Whelan) are newbies who enter the operation with enthusiasm and inexperience; Franklin Jurado (Miguel Angel Silvestre) is the cartel’s money launderer who unknowingly puts his wife, Christina (Kerry Bishe) in mortal danger and David Rodriguez (Arturo Castro) is Miguel’s oldest son, who is reluctant at first to take a leading role in the cartel structure.

This time around, all rules have changed for the narcos and their opponents – a fact many won’t realize until it’s too late.

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