ABS-CBN Publishing’s flagship title Metro pioneers a magazine transformation to offer the best lifestyle experience across all platforms – in print, on ground, on digital, and on television, as it becomes the first local multi-platform lifestyle brand today.
Steered by the new ABS-CBN Lifestyle Ecosytem headed by Paolo Pineda, Metro expands online with the umbrella website Metro.Style and on air with the newly launched Metro Channel. It also continues its presence in print magazines Metro, Metro Society, Metro Weddings, and Metro Home and on ground through annual events such as Metrowear, Summer Soul, Metro Society Ball, and more.
According to Metro group head Christina Lopez, the new lifestyle team is all set to deliver elevated content for the well-styled life.
“This new setup is part of the organization’s mandate to align platforms across ecosystems and markets we serve. Our goal is to establish the Metro platforms as the authority on the best curated lifestyle content… as we provide the affluent female market with content that informs, inspires, and transforms lives,” Chris shared.
En route to its goal, Metro has combined people with extensive media experience but are also purveyors of lifestyle – experts that shape the content of the different platforms.
With the newly launched Metro Channel on cable, viewers get inspiration straight from lifestyle icons themselves –Miss Universe 2015 Pia Wurtzbach, Marc Nelson, Maggie Wilson-Consunji, Anton Barretto, Tricia Centenera, Joel Binamira, and chefs JP Anglo, Claude Tayag, and Sandy Daza, plus Joey Mead King, Raul Manzano, and Tim Yap who also have upcoming shows on air.
The brand continues to serve print readers with Geolette Esguerra as Metro magazine’s editor-in-chief, and Raul and Anton as editor-in-chief of Metro Society and Metro Home, respectively.
Meanwhile, Metro.Style has already delivered special features and exciting projects, such as Metro’s Most Stylish & Metro Society’s 100 Most Influential, to a wider audience online in its first months of operation, and is expected to bring big and exclusive campaigns in the coming seasons.
Comprising ABS-CBN’s Lifestyle Ecosystem, together with Paolo and Chris, are content acquisitions head Ces Drilon, print publishing, digital operations, and branded marketing unit head Mark Yambot, and head of marketing, events, and creative services Terry Villareal, and sales head Tootsy Angara. They are led by ABS-CBN Publishing Inc. and Creative Programs, Inc. president Ernie Lopez.
Aside from the Metro brand, the ABS-CBN Lifestyle Ecosystem aims to deliver the best content for the affluent male audience –with the new ANC-X lifestyle block on ANC and the soon-to-be launched ANC-X website– and for the millennial audience with the flourishing digital reading platform NoInk, travel site Choose Philippines, and more.
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