Grab, Southeast Asia’s everyday everything app, and Unilever Philippines are raising the bar of safety and hygiene in the food delivery industry with the launch of Safer Meals Philippines. Officially announced through a virtual launch, the Safer Meals Philippines campaign aims to improve the food delivery industry’s existing safety and hygiene standards – from food preparation, handling, and up to delivery.
To ensure the utmost safety and hygiene at every stage of the food delivery life cycle, Unilever will be providing GrabFood merchant partners and delivery partners with hygiene kits, which includes the newly launched Lifebuoy sanitizer and Cif multi-purpose cleaner, for use by the partners in their respective restaurants or stores, whether for quick personal sanitation by staff members and drivers, or deep cleaning protocols within the establishment.
“Building trust across communities and consumers is a way to move forward from the challenging situation that we’re all facing right now. With our well-loved and effective hygiene and sanitation brands like Lifebuoy and Cif, we hope that families and individuals continue to trust and rely on the safe meal delivery services of Grab Philippines,” shares Ed Sunico, Unilever’s VP for Communications, Southeast Asia.
The Safer Meals Philippines campaign builds up to Grab’s broader safety and hygiene program – GrabProtect, which includes a robust suite of policies, steps, and tools to ensure safety and hygiene across the Grab platform. This campaign also aligns with Unilever’s Malasakit for All, an effort launched in March 2020 to support communities, partners, and employees during these times. Among the initiatives included are providing hygiene relief packs to hospitals, NGOs, and affected groups nationwide.
“Keeping our communities safe is core to everything we do at Grab, and we are fortunate to find a partner in Unilever that shares this philosophy and be able to make a difference through our Safer Meals Philippines campaign. At the onset of the community quarantines, we have witnessed our demand in food delivery double as Filipinos rely on food delivery services to provide them with nourishing and comforting meals while staying at home. We must remain committed to doing so – safely and hygienically. We believe that by working with Unilever to raise the bar of safety and hygiene in the food delivery industry – apart from providing safer meals to our customers, we continue to protect the lives and support the livelihoods of the many communities who depend on us in these trying times,” says EJ Dela Vega, GrabFood Philippines Head.