From Sarap-To-The-Bones To Sarap-In-A-Bun: Savor Max’s All-Time Favorite Chicken, Now In A Sandwich

From Sarap-To-The-Bones To Sarap-In-A-Bun: Savor Max’s All-Time Favorite Chicken, Now In A Sandwich


GSIS To Launch Two Mobile Apps This October

Mas madali mo nang ma-access ang iyong GSIS account gamit ang bagong mobile application nito!

Halloween @ Home: Recreate The Chills And Thrills With Globe At Home

End the Spooktober in a spooktacular way with Globe At Home!

Phoenix Introduces New FamilyMart Retail Format Through Cebu Stores

FamilyMart opens three new compact stores in Cebu, offering a unique customer experience in response to the effects of the COVID-19 pandemic.

Globe Introduces Mobile Health Solution With GoHealth

For just P20, you can now enjoy up to P,1000 health insurance from Pacific Cross!

Max’s Restaurant has done it again with a classic reinvention of its all-time favorite Sarap-To-The-Bones® fried chicken: introducing Max’s Fried Chicken Sandwich!

The classic Max’s fried chicken is undoubtedly well-loved by Filipinos across all generations. Although, not a lot of people know that the truly original way that this Filipino classic was first consumed all the way back in 1945 was with fresh, hot rolls on the side. As a throwback to its roots, you can now treat your taste buds to a Sarap-In-A-Bun chicken sandwich.

What’s inside? A filleted version of Max’s iconic juicy, no-frills fried chicken seasoned and spiced the signature Max’s way. Now, it wouldn’t be a true Max’s experience without the trademark blend of banana ketchup and Worcestershire sauce, and that’s what’s drizzled over the chicken meat to add tang. Pickled cucumbers and shredded cabbage are then generously spread from top to bottom in between two buttery brioche buns to complete this flavorful and filling experience.

“Creatively re-engineering our Sarap-To-The-Bones® fried chicken to a sandwich puts us forward in providing our customers with more delightful ways to feast over classic local dishes that have stood the test of time,” says Max’s Restaurant Head Culinary R&D Chef Adrian Azurin. “It’s Sarap-In-A-Bun, literally, with our hero fried chicken, now in a format that’s perfect for today’s adventurous, mobile consumers. We specially curated the blend of banana ketchup and Worcestershire sauce to stay true to the authentic Max’s experience. The pickled cucumbers are not something usually associated with our fried chicken, but we love how their tartness makes each bit surprisingly fresh and zesty.”

With the new Max’s fried chicken sandwich, you’ll be surprised by just how filling one bite can be. It’s also served with a side of Max’s sweet potato fries and a garlic mayo dip, making it even more satisfying for every diner’s appetites.

“Just one plate is an explosion of flavors. We’re proud to turn an everyday snack into every diner’s main course with the perfect meat-to-bun ratio, and toppings and condiments that make the whole dish shine,” adds Chef Adrian.

For 75 years, Max’s has continuously catered to the changing appetites of its diners with its product innovations, while also staying true to its culinary heritage built on Filipino values.

“Since 1945, Max’s has become the tradition and institution that it’s known to be now because of our founders Maximo Gimenez and Ruby Trota’s humble beginnings of befriending American occupation troops stationed in Quezon City and serving our Sarap-To-The-Bones® fried chicken with hot, fresh dinner rolls,” says Max’s Restaurant Marketing Director Mark De Joya. “Our new fried chicken sandwich is a loving, respectful tribute to that. We believe this demonstrates the ability of our brand to balance both its history and heritage with new formats, flavors, and experiences that make Max’s forever relevant across generations.”

Indeed, everyone will come running to their nearest store and savor a massive bite of Max’s Fried Chicken Sandwich, available starting March 9 for only PHP249.

For more information, visit

Palace: Red Cross Testing Halt Not Crippling Contact Tracing

Malacañang disagrees with the claim made by researchers that the decision of the Philippine Red Cross to stop conducting tests that are being charged to the PhilHealth will “cripple” the government’s isolation, quarantine, and contact tracing programs.

5 Beautiful Moments From The Miss Universe Philippines 2020

Let's look back at what made the first-ever Miss Universe Philippines so iconic.

Youth Volunteers Buy Meds For Surigao Town’s Seniors

Pilipino para sa Pilipino! A group of youth officials in the Surigao del Norte town of Bacuag has taken errands for the elderly in the area like buying medicines for them.

DSWD Crafts Policy For Online Purchase Of Seniors, PWDs

DSWD at DTI, sisiguraduhing ma-avail pa din ng mga PWDs at senior citizens ang kanilang discount sa pagbili ng mga produkto online.

Madam Auring Bids Farewell At 80

It seems like the stars are not positioned well today.

Tarragona’s Landmark Is Town’s New Attraction

The provincial government of Davao Oriental has formally turned over to the municipality of Tarragona the newly completed Urban Greening and Landscaping Development Project.

‘2gether’s’ Brightwin Holds Virtual Fan Meet For Pinoys In December

ABS-CBN is giving an early holiday gift to the fans of "2gether"!

PH COVID-19 Recoveries Rise By 740

Bilang ng mga naka-recovr mula sa COVID-19, tumaas ayon sa Department of Health.

Kapuso Barangayan On Wheels: Reaching Out To More Filipinos In The Regions

GMA Regional TV's Kapuso Barangayan on Wheels continues to reach out to more Filipinos across the country!

Garnier Launches Green Beauty In The Philippines

Garnier leads the sustainability movement in the beauty sector as the first beauty brand to launch sustainable e-commerce packaging in the Philippines.