Home Main Story News DTI-6 Gears For Regional Virtual Trade Fair In November

DTI-6 Gears For Regional Virtual Trade Fair In November

DTI-6 Gears For Regional Virtual Trade Fair In November

The Department of Trade and Industry (DTI) never stops from helping micro, small and medium enterprises (MSMEs) even with quarantine restrictions due to the coronavirus disease 2019 (Covid-19) pandemic.

Taking inspiration from last week’s national virtual OTOP (One Town, One Product) PLDT Ka-Asenso virtual fair, DTI regional director Rebecca Rascon said they will be holding a virtual trade fair but on a smaller scale.

“We are thinking of having that also in November here, the “Panublion” (Heritage). (It is) virtual but we are thinking of putting up a small physical display if allowed by SM,” she said.

Panublion is an annual event led by the DTI regional office that gathers the best products from Western Visayas.

She said previously, participants of the five-day Panublion held here earned almost PHP8 million.

As preparation, DTI will be holding localized online training patterned after the series of training of their central office focusing on how to sell online and what to do when paying online.

“We are always inviting MSMEs to attend webinars for them to understand the challenges when selling online,” she said.

DTI also continues with its product development, which is done virtually and face to face.

“It is a blended activity because you cannot be online when you do product development,” she said, adding that designers have to evaluate the completeness of designs via face to face.

Designers have prepared the prototype and MSMEs have only to execute.

“The MSMEs are assisted in sourcing out their materials. We will help them produce in preparation for the virtual fair in November,” she added.

Meanwhile, the virtual fair last week was the second virtual fair to promote the OTOP products, she said. The first was OTOP Pasinaya.

However, while the 20 exhibitors that joined the first virtual fair earned PHP1.3 million, the second activity only earned close to half a million pesos for the 62 exhibitors from the region.

She said probably it is the timing because normally during months of July, August, and September the priority of consumers is crops and education.

“Despite the pandemic, people are still prioritizing education, pay tuition fees, buy books, by gadgets. Still, we are hopeful that there will be a follow-up matching with our buyers,” she said.

Of the 62 exhibitors, 40 were non-food and 22 were food items.

She said the resiliency of the MSMEs could never be underestimated amid the pandemic.

Aside from fairs and online training, DTI also extends financial assistance through its financing arm, the Small Business Corporation (SBC), to qualified MSMEs. The evaluation of forms is still going and if they qualify, they can be extended financial assistance to augment their business.

For equipment, MSMEs can access through shared service facilities (SSF) where they only pay a certain amount.

Rascon said they need not buy equipment and instead they use their money as additional rolling capital.

Western Visayas is also the only region that was granted three batches of the online Kapatid Mentor Me (KMME) program that focuses on the fundamentals of entrepreneurship with 10 modules.

The first batch composed of 45 mentees had their online graduation last month, the second batch of 42 mentees are preparing for their culmination next week while the third batch of 44 mentees was launched the other week. (PNA)