Don Papa Rum releases its third Art Canister Edition, a limited edition exclusive packaging offer featuring the artwork Passage to The Land of Sugar by up and coming artist Lee Paje from Tin-aw Art Gallery.
Paje, who bagged the grand prize in the 3rd Annual Don Papa Art Competition, is known for using unique materials like oil on copper in many of her creations, which often center on independence, individuality, and identities. A magna cum laude graduate from the College of Fine Arts at the University of the Philippines Diliman, Paje’s works may seem very personal but a closer look always reveals social, cultural, and historical commentary.
Passage to The Land of Sugar imagines the path to Mt. Kanlaon that is Sugarlandia, with a hodgepodge of images — animals found in Negros are next to explorers’ tools, American oak barrels are beside books, and the sugarcane is reimagined and reinterpreted in various ways. A deeper look into the painting makes one discover the expanse of the adventure waiting to be unraveled just like how Don Papa Rum drinkers find complex flavors within each sip.
“The annual Don Papa Art Canister showcases various artists’ creative depiction of Sugarlandia. It adds depth to the brand’s story and Filipino culture, and makes it accessible to a wider consumer audience,” said Monica Llamas-Garcia, Don Papa Rum Communications Director.
Since its first distribution during the holidays of 2016, the Don Papa Art Canister has sold over 100,000 units in key establishments in the Philippines, France, United Kingdom, Italy, Spain, Czech Republic, Denmark, Sweden, and Switzerland.
The limited edition Don Papa Art Canister 2018 is exclusively available at Kultura Filipino retail shops nationwide.
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