Tuesday, January 19, 2021

Made To Be More: STI Gears Up For Another Semester Of Learning

LOOK! STI introduces the ONline and ONsite Education or the ONE STI Learning Model at the beginning of S.Y. 2020-2021.

Families Reinvent The Disney Experience With Globe At Home

Know more about “Disney’s Unboxing Celebrations" experience with Globe At Home!

SM Scholarship Program Receives Support From SM EDD

SM Foundation’s College Scholarship Program continues its mission to support economically challenged but deserving students by providing them access to quality education!

Save The Children Trains Teachers, Parents To Protect Children From Online Sexual Abuse

How can parents keep their children safe from online predators? Here are some simple tips:

Brand Building Through Digital Transformation

Brand Building Through Digital Transformation

Spotlight

Made To Be More: STI Gears Up For Another Semester Of Learning

LOOK! STI introduces the ONline and ONsite Education or the ONE STI Learning Model at the beginning of S.Y. 2020-2021.

Families Reinvent The Disney Experience With Globe At Home

Know more about “Disney’s Unboxing Celebrations" experience with Globe At Home!

SM Scholarship Program Receives Support From SM EDD

SM Foundation’s College Scholarship Program continues its mission to support economically challenged but deserving students by providing them access to quality education!

Save The Children Trains Teachers, Parents To Protect Children From Online Sexual Abuse

How can parents keep their children safe from online predators? Here are some simple tips:

Leading independent oil player Phoenix has responded to the business challenges of the current COVID-19 pandemic with a swift rollout of its digital transformation plans that have been in the making for quite some time now, as part of its aggressive marketing strategy in the past couple of years.

From a homegrown company established in Davao City nearly two decades ago, Phoenix has become a tough contender for the mythical top three big players in the local oil market. In 2019, an independent market study showed Phoenix landing third spot in the category of brand used most often (BUMO). Its brand supremacy was also affirmed when it received the coveted title of Marketing Company of the Year at last year’s Agora Awards by the Philippine Marketing Association.

All these were a result of Phoenix’s focus on building brand equity through intensive marketing efforts, according to Celina Matias, assistant vice president and head of integrated marketing and strategies for Phoenix and its portfolio of brands, which include Phoenix SUPER LPG, PULSE Technology fuels and Japanese convenience retail chain FamilyMart.

When the pandemic kicked in, it obviously threw a wrench into Phoenix’s marketing plans. However, unlike other companies whose instinct is to cut marketing spend, Phoenix is head on with its efforts. “Companies should resist the instinct to forego brand building when finances run tight, which is based on the thinking that marketing is not an essential expense. The truth is that a brand’s resiliency should be put on full display precisely during times of crisis,” said Matias.

“Consumers as well as the general public will remember brands that were with them in difficult times. When the dust settles, they will gravitate toward the familiar, the tried-and-tested, and the true. Sustaining and fortifying brand equity when the going gets tough is the mission that any company worth its salt should take to heart,” she added.

For Phoenix, this means greater emphasis on digital communications. Keeping in touch with the various publics of its products means intensifying their presence on social media and coming up with compelling content to keep their respective followings steadily growing. On the Kwentong Phoenix corporate Facebook page, meanwhile, inspiring real-life narratives of the lives that the company continues to touch through its CSR initiatives have garnered record-breaking engagements.

Phoenix has also successfully evolved its marketing activations into the digital sphere. Its Young Drivers Program, which is an annual search for new Filipino racecar driving talent, transformed into an E-Sports Virtual Charity Race during this time of community quarantine. The virtual race is a competition geared toward online race gaming enthusiasts in collaboration with long-time partner Tuason Racing.

Adding timely relevance to the activity is a CSR component, which had Phoenix donate a FamilyMart food pack for medical frontliners for every participant who registered in the race series. Thus far, a total of 1,300 food packs have been distributed to various hospitals in Metro Manila.

In terms of digital transformation in its operations, Phoenix has fortified its online sales channels such as the delivery ordering portal on the Phoenix SUPER LPG website. It has also pioneered contactless payment solutions in the industry starting with 100 of its fuel retail stations in Luzon, with those in Visayas and Mindanao to follow. At present, Phoenix is the only gasoline station that accepts four e-payment merchants—GCash, Alipay, Grab Pay and WeChat. These digital solution are all geared toward ensuring the safety and welfare of Phoenix’s customers.

“This crisis serves as an eyeopener to the role of brand and marketing in business resiliency,” explained Matias, and a large part of marketing these days and in the foreseeable future will all be happening in the digital arena.

Gov’t Assures Transparency, Accountability In Vaccine Procurement

Government assures the public that the centralized vaccine procurement ensures the country of equitable access to vaccines at a lower price.

‘BTS’ Bloc To Transform Congress Into ‘House Of People’: Cayetano

Ayos! May BTS na sa Kongreso! Ano kaya ang ibig sabihin nito?

PH Prelates To Follow Vatican Note On Ash Wednesday Observance

Lenten season for Catholics needs to follow Vatican rules.

Iloilo City To Establish Own Human Milk Bank

Good news! Iloilo City will soon have its human milk bank to support women and children in need of breastmilk.

Public School Teachers Included In Manila’s Vaccine Priority List

Ang mga public school teachers ang isa sa mga unang makakatanggap ng bakuna, ayon kay Manila Mayor Isko Moreno sa kaniyang Facebook post.

Ogie Introduces “Eydie Waw” And “The Wawettes” In Funny New Track “Maga Ako, Manas Ako”

Bagong LSS ngayong 2021. Alamin ano ang behind-the-story sa bagong kanta ni Ogie na 'Maga Ako, Manas Ako.'

AFP Units Told To Coordinate More With CHR

AFP chief-of-staff Gen. Gilbert Gapay calls for all military units to coordinate with CHR and UN to document human rights abuses conducted by the NPA terrorist group.

Duterte Hopes UK Variant Not ‘More Dangerous’ Than Original

After the DOH confirmed the detection of the first case of B.1.1.7 in the country, Duterte prayed that the “new monster” would not cause more harm to Filipinos.

DSWD-12 To Enhance Rollout Of Social Protection Programs

"There’s no room for corruption in the office," DSWD-Region 12 director Cezario Joel Espejo said, as they strengthen the implementation of its social protection programs in the region including SAP.

Nat’l Gov’t To Provide Covid-19 Vaccines For Poor LGUs

Nangako ang gobyerno na aakuin ang pagbili ng Covid-19 vaccine para mga mahihirap na LGUs.

Spotlight

Made To Be More: STI Gears Up For Another Semester Of Learning

LOOK! STI introduces the ONline and ONsite Education or the ONE STI Learning Model at the beginning of S.Y. 2020-2021.

Families Reinvent The Disney Experience With Globe At Home

Know more about “Disney’s Unboxing Celebrations" experience with Globe At Home!

SM Scholarship Program Receives Support From SM EDD

SM Foundation’s College Scholarship Program continues its mission to support economically challenged but deserving students by providing them access to quality education!

Save The Children Trains Teachers, Parents To Protect Children From Online Sexual Abuse

How can parents keep their children safe from online predators? Here are some simple tips:

Lifestyle

Max’s All-You-Can™ Is Back And Better Than Ever!

Hindi lahat ng nang-iiwan, hindi na bumabalik. Max’s All-You-Can is back!

Yellow Cab Introduces Its New Thin Crust Pizza, Starting At Just P249

New year new taste. Yellow Cab's New York Style Thin Crust Pizza is now available. The price starts at P249!

Mrs. Garcia’s: The Meat Of The Matter For The New Normal

Looking for fresh and quality meats at affordable prices?

2020 Up In Flames: Watch Kenny Rogers Roaster’s Fitting Year-Ender

Kenny Rogers Roasters Philippines is literally roasting 2020! Check out this video!

Entertainment

1st BGYO Fan Conference Set On January 29 On KTX.PH

Kilig to the bones ba ka mo? Abangan ang mga pasabog sa fans ng bagong P-Pop boy group na BGYO sa kanilang grand launch ngayong Jan. 29 na!

Ogie Introduces “Eydie Waw” And “The Wawettes” In Funny New Track “Maga Ako, Manas Ako”

Bagong LSS ngayong 2021. Alamin ano ang behind-the-story sa bagong kanta ni Ogie na 'Maga Ako, Manas Ako.'

Alden Richards Is All Set To Delight Viewers With ‘Alden’s Reality: The TV Special’

Abangan ang first-ever virtual reality concert ni Alden Richards ngayon Jan. 17 na!

More Stories

30 New ‘Modern’ Jeepneys To Ply Cebu City Roads

Beep! Beep! Tingnan ang makabagong disenyong jeep sa Cebu!

1st BGYO Fan Conference Set On January 29 On KTX.PH

Kilig to the bones ba ka mo? Abangan ang mga pasabog sa fans ng bagong P-Pop boy group na BGYO sa kanilang grand launch ngayong Jan. 29 na!

Duterte Meets With China’s Foreign Minister Wang Yi

Alamin ang napagkasunduan nina Duterte at China’s Foreign Minister Wang Yi sa pagbisita nito sa Pinas.

Northern Samar To Hire Displaced Gov’t Nurses

Good news para sa mga nurse sa Northern Samar!

Partnership To Increase Farm Machines’ Availability

Agri tayo dito! The 4 new government tech-funded machines will be evaluated by DA-PhilRice.

Travel

Panagbenga 2021 Postponed Due To Pandemic

Walang Panagbenga ngayong taon. 🙁

Radisson Hotel Group Rises Above Challenges To Add 84 New Hotels Across Asia Pacific

Radisson Hotel Group adds 84 new hotels and resorts, covering eight of its distinct brands.

PH Open To Tie-Up With Other Countries To Boost Int’l Travel: DOT

Good news sa mga gusto nang makapag-travel sa labas ng bansa!

Motoring

30 New ‘Modern’ Jeepneys To Ply Cebu City Roads

Beep! Beep! Tingnan ang makabagong disenyong jeep sa Cebu!

After Connecting North And South With Skyway 3, SMC Starts Work To Link East And West

Bukod sa Skyway Stage 3, may inaayos na rin na Pasig River Expressway (Parex).

Skyways To Free Pinoys From ‘Horrendous’ Traffic Jams: PRRD

Skyway Stage 3 na nga ba ang sagot sa nakakabagot na traffic sa Metro Manila?