Basketball Scion Becomes A Social Media Star

Basketball Scion Becomes A Social Media Star

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UAAP star Shaun Ildefonso brings his A game from the basketball court to the digital world in the new series “SRSLY” of ABS-CBN Sports.

In “SRSLY,” the NU Bulldogs team captain gets to speak his mind and let his personality shine as he talks about sports culture and trending topics in the sports world with a no-holds-barred approach.

The show, shot entirely in Shaun’s home due to the enhanced community quarantine, can be viewed on ABS-CBN Sports accounts on Facebook, Twitter, Instagram, and Youtube, where its first four episodes have already garnered 5.5 million views across all platforms.

As the star of the show, the 22 year-old forward brings the same intensity that he is known for inside the court, where he is used to banging bodies and roaring at the crowd, while also showing his fun and charming side as he reacts to viral social media posts.

In the first three episodes, Shaun called out haters while praising UAAP volleyball athletes, gave his two cents on how athletes are coping without sports, and provided a critique on the tribute performance of PBA players. In the latest episode, he gives his take on famous athlete-couples such as Kiefer Ravena and Alyssa Valdez and Deanna Wong and Jema Galanza.

“I think the authenticity of my reactions and genuineness of my opinion sets this series apart,” said Shaun, who’s used to sharing the spotlight with his father, basketball legend Danny Ildefonso, and brother Dave, another UAAP superstar and a Gilas Pilipinas pool member.

But while the show allows him to freely express his thoughts, Shaun said that “SRSLY” looks to remind viewers to not take everything too seriously. He hopes that his good vibes rub off to his viewers as he believes that having a good laugh from time to time is needed.

“Stay lighthearted in these times of anxiety and uncertainty, take moments to relax and get a good laugh in because everyone needs it,” he said.

While basketball remains to be his priority, Shaun dreams of following the footsteps of Philippine sports’ favorite “Tito,” veteran sports anchor Mico Halili.

“I definitely look up to sir Mico because of his sincere love for hosting…he develops great relationships with anyone he interviews and makes an effort to engage with people…I could definitely see myself hosting in the future.”

For now, Shaun is just enjoying his experience doing “SRSLY” with the ABS-CBN Sports Digital team, which is headed by Mico. Sports fans seem to be enjoying as well based on the views and engagement received by the digital series so far.

“SRSLY” is one of the exclusive social media content being offered by ABS-CBN Sports as its parent network ABS-CBN transitions into a digital company, with the biggest online presence among all media companies in the Philippines and a growing list of digital properties.

Watch the first four episodes on the YouTube channel, Facebook, Instagram, and Twitter accounts of ABS-CBN Sports, the sports arm of the country’s leading media and entertainment organization.

Celebrate sports culture in the Philippines with Kapamilya sports fans.

Follow @ABSCBNSports on Facebook, Twitter, and Instagram and subscribe to the ABS-CBN Sports YouTube channel. To watch more sports videos, visit sports.abs-cbn.com. For updates, follow @ABSCBNPR on Twitter, Facebook, and Instagram or visit www.abscbnpr.com.

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