Alibaba Group, China’s largest e-commerce company, recently launched Tmall World, its latest globalization strategy to connect 100 million overseas Chinese, worldwide.
In a statement, Alibaba Group said it offered 1.2 billion products from brands and merchants through Mobile Taobao app and online platforms.
Singapore and Malaysia have been included in the priority markets to offer Tmall World because of their sizable Chinese population.
This is also with the popularity of Taobao and Tmall online shopping platforms with local users who want an online shopping experience with a Chinese-language interface.
In order to help merchants and brands on Alibaba’s platforms to seamlessly extend to the global Chinese market, Alibaba would provide end-to-end solutions including logistics, payment, and localisation support catering to the needs of each local market.
Alibaba Group has already announced the kick-off of Tmall’s mid-year mega sale.
The three-day shopping festival, running from June 18-20, 2017 would offer discounts totaling 10 billion Chinese renminbi to mainland China and overseas customers.
As a part of Alibaba’s globalization strategy, the company took up a majority investment in Lazada Group, the leading e-commerce platform in Southeast Asia, which recently launched the Taobao Collection in Singapore and Malaysia to cater for the local population that does not speak Chinese.
Taobao Collection offers a wide range of curated products from electronics accessories, fashion to home and living from Taobao and Alibaba’s other marketplaces while providing customers with an end-to-end Lazada user experience throughout from shopping to payment to logistics.