ABS-CBN brought entertainment, inspiration, and public service to Filipinos in the six-hour “Pantawid ng Pag-ibig: At-Home Together Concert” that recorded 3.7 million views during its live-streaming across the network’s digital platforms on Sunday night (March 22).
“Pantawid ng Pag-ibig,” to date, is the biggest and most viewed digital fundraising concert dedicated to helping families affected by the Luzon-wide enhance community quarantine and was streamed live on ABS-CBN’s official Facebook pages, YouTube channels, and streaming services iWant and TFC.tv. It also aired live on ABS-CBN, S+A, ANC, MYX, DZMM TeleRadyo, DZMM Radyo Patrol 630, MOR 101.9, and on The Filipino Channel (TFC) for overseas Filipinos.
Even with the community quarantine in place, it did not deter the network from finding ways to offer joy and encouragement to Filipinos and using modern digital technology to gather more than 100 stars performing from their own homes.
The concert also garnered 64,000 social media mentions and its official hashtag #PantawidNgPagibig claimed the top spot on Twitter in the Philippines as netizens posted about their favorite stars, the moving performances, and donating to the cause.
Twitter user @IamMrHarrison posted, “Thank you so much ABS-CBN for always inspiring us, for giving us entertainment and hope despite of what we are facing right now,” while @joui_lyn said, “Who’s doing it like ABS-CBN?? Wow. #PantawidNgPagibig is something the country needs and they gave their best to provide it.”
“I like the idea of ABS-CBN’s way of raising funds through the help of the generous Filipino people. At this time, kailangan natin ay kapit bisig at pagkakaisa. Salute to everyone helping to make this possible,” @neilrhandon tweeted.
“ABS-CBN #PantawidNgPagibig #DigitalConcert is indeed a heart for other people. I was crying the whole time I’m watching it. This is how God works! People having compassion to others is such a blessingLoudly crying face. Grabe yung paggalaw ng Panginoon dito!” shared @Jayengyeng.
Aside from the performances, the stars also offered prayers and messages of support, gave out tips on what do to at home during the quarantine, and reminded viewers to stay in and protect themselves through proper hygiene and home disinfection practices. It showcased an all-star lineup that included Judy Ann Santos-Agoncillo, Vice Ganda, Anne Curtis, Sarah Geronimo, Kathryn Bernardo, Daniel Padilla, Nadine Lustre, Enrique Gil, Liza Soberano, Lea Salonga, Bamboo, apl.de.ap, Martin Nievera, Gary Valenciano, Regine Velasquez, Ogie Alcasid, Sharon Cuneta, Jodi Sta. Maria, Paulo Avelino, Julia Montes, Kim Chiu, Jericho Rosales, Maja Salvador, Piolo Pascual, Coco Martin, and Angel Locsin.
The concert is part of ABS-CBN’s “Pantawid ng Pag-Ibig” campaign, which aims to raise funds to purchase food and daily needs of families with family members who are unable to work or continue their livelihood because of the enhanced community quarantine.
Those who missed it can watch it on-demand on the iWant app on iOS or Android or on iwant.ph. Filipinos who would like to help may make a cash donation through ABS-CBN Lingkod Kapamilya Foundation Inc.-Sagip Kapamilya bank accounts BPI peso account 3051-11-55-88, Metrobank peso account 636-3-636-08808-1, BDO peso account 0039301-14199, PNB peso account 1263-7000-4128, and BDO dollar account 1039300-81622.